September 5, 2007 – 1:49 pm
Straight from a WOW convention in Austin Texas comes these 10 lessons on how to rule the World of WarCraft. The first keynote speech of Austin GDC, 2007 is called “How To Rule The World (of Warcraft): Ten Lessons” by Mike Morhaime, CEO of Blizzard Entertainment, Inc., an executive producer on WoW.
Morhaime’s Ten Lessons
1. Put Gameplay First
2. Make Your Games Easy To Learn, Difficult To Master (Morhaime cited Guitar Hero as a good example of this principle)
3. Resist Pressure To Ship Early (In 1996 Diablo missed the Christmas deadline, but it still sold well. “Nobody looks back on Diablo and thinks ‘How much better it would have been if they had released it three weeks earlier’,” Morhaime said.)
4. Resist Pressure To Do Everything At Once
5. Estimate Demand (FInding out how many people have the technology and Internet infrastructure available to play your game.)
6. Human Resources Is Important (The success of WoW –which took Morhaime by surprise– meant an overnight scaling up of the company.)
7. Running An MMORPG Is Not Just Games Development (24/7 IT, customer service and community management are essential elements of a successful online game.)
8. Communicate (Or People Will Make Stuff Up) (Make sure your company has teams dedicated to keeping the community and internal company figures informed of bugs, fixes, and other games issues).
9. Avoid Financial Incentives (Minmize financial rewards from gaming sweatshops, credit card fraud, and account stealing.)
10. Test (Although companies are sometimes under pressure to release titles before they have been adequately tested. (Blizzard’s testing process involves three steps; everyone at Blizzard plays the game; a public beta is launched; a test site with dedicated test server is set up.)
Hard to argue with any of these really. If you ever plan on developing games, you’ll need to keep all of these in mind.
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